Company like blender sunglasses12/8/2023 WHAT IT MEANS TO BE A HUSTLERĭarren: You hear a lot of people talk about being a hustler, but what does that exactly mean? What were the things that you did? What were the mindsets that you had that to enable you to be successful in hustling?Ĭhase Fisher: Good. So, it's an endless process and it's an everyday kind of commitment and just learning and evolving and just trying new things and trying to become the best person I can. So, I think for me, it's just evolving, you know, and leadership is definitely the hardest skill in business, in my opinion, at least for me. So, I kind of, you know, the foundation of my work ethic, I think kind of prepped me for, for this in some sense, however, I had no idea how hard it would be to actually build a business and become a successful sunglass company, the hardest thing I could ever imagine. You know, and then I was hustling shades out of my backpack on the beach. I was hustling up the coast doing surf contest. Well, I mean, I think my background in general, right? Like I was always kind of a hustler in high school. I know in the early days you were grinding selling shades out of your backpack I think if I recall correctly and how have you evolved as a leader? How did you develop some of those skills so that you could be the leader of a successful company now?Ĭhase Fisher: For sure. And then obviously you being a very successful CEO. HOW CHASE DEVELOPED AS A LEADERĭarren: One of the things that I love to follow is in terms of leaders and how they develop, you know, they started in the early days. So, dove in head first had no experience and borrowed $2,000 from my roommate and jumped in head first. And, yeah, it was just a great place to start it. You know, here in San Diego, I was developing a cool brand at a, in a cool price point. And so, I wanted to smash that formula, you know and it was a really big kind of task ahead, but I believe that. So yeah, when you look at the sunglass market, it's massive, it's owned by, you know, huge corporations that pretty much monopolized the whole industry. And then I started seeing like a massive need in the market in general. WHAT IT WAS LIKE TAKING ON THE GIANTS OF THE SUNGLASS INDUSTRYĭarren: So obviously you looked into the face of the Titans of industry and what was that mindset? What do you have to be thinking about in terms of going after some of those big guys?Ĭhase Fisher: I mean, for me, it was more just about like, okay, I couldn't find sunglasses that I could afford, so there was a real need for me. I've been in business since 2012 and we really specialize in, you know, fresh, vibrant stylish sunglasses at a great price. And yeah, so we're a fast-growing sunglass company here in San Diego. And so, I saw a need to just kind of create my own. You know, I couldn't find sunglasses that I could afford and that I resonated with. And I was working as a surf coach and I basically just saw a real need in the market to create a cool brand at an affordable price. Didn't know what I was going to do with my life. Talk to us about Blenders, where it came from, how you started it, all of that?Ĭhase Fisher: So, Blenders spawned when I was actually a surf coach down here in San Diego. Obviously, I'm a San Diego guy I'm well-aware of the brand. WHAT IS BLENDERS EYEWEAR?ĭarren: Hey, so for people who don't know Blenders. Chase, thanks so much for coming on today.Ĭhase Fisher: Thanks Darren. Chase is the founder and CEO of Blenders Eyewear. PODCAST TRANSCRIPTĭarren: Today's guest on the Savage Leader podcast is Chase Fisher. It only takes a few seconds and would be greatly appreciated!įor additional leadership tips, be sure to check out Darren's book - The Savage Leader: 13 Principles to Become a Better Leader from the Inside Out. If you enjoyed this podcast, please subscribe, rate, or provide a review on Apple Podcasts, Spotify, or Google Podcasts. What Does the Future Hold for Blenders Īdvice to Other Leaders and Entrepreneurs How Surfing Has Influenced Chase and Blenders How to Foster a Mindset of Getting Better How Bootstrapping Blenders Eyewear Impacted the Company’s Mindset How He Translated His Natural Style into the Organization and Culture How to Instill the Hustler Mindset within the Team How to Develop the Skills to Be a Successful CEO Taking on the Giants in the Sunglass Industry
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