Amos gummy blocks12/12/2023 ![]() ![]() That feeling of pride and validation is addictive, and that’s what makes it all worthwhile. So when I am walking down the aisle of the supermarket and I see our products sitting on a shelf, it is one of the proudest feelings I have experienced, and not just personally but for the whole team. You have to be creative, especially in today’s market where tastes are diverse and consumers expect brands to go above and beyond. I like my role as it is full of challenges. But in fact, the candy industry is also a creative and challenging industry. People view the confectionery industry as a simple and traditional industry, and thus not as cool as the modern, headline-grabbing high-tech industry. I could not believe my luck that I was already faced with an opportunity to work in the food industry, so I accepted his invitation and I’ve never looked back. He invited me to join him in starting a candy company. I am very fortunate to have met my business partner, Amos Ma (the company’s namesake), who was one of the first people in China to export confectionery. At that time, China mainly focused on agricultural products. Thank God that my first job after college was related to food. What drew you to working in the confectionery industry? (Apart from the free chocolate!) ![]() I am responsible for sales and brand management of all international markets. I am the co-founder of Amos Sweets and also the general manager of Amos Food Group.
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